Finally, as we come to the end of January February, do I feel ready to write this post; it isn't a new year, new me diary entry, it is finding a new direction, a direction that I long to go in. Whilst I knew what direction this was a month ago it has taken until now for me to find my feet and begin to find myself again.

I had a slight crisis in confidence over the Christmas break; I left my job in the summer to provide social media marketing for brands on a freelance basis and by the time I hit the six month mark it's safe to say I had a little wobble. Six months had gone by so fast and I hadn't achieved half of what I had set out too. Freelance work is, fantastic in many ways but as terrifying in many other ways; all of the security that comes with working for a fully-fledged business is gone. This, along with a complete loss of myself led to...a bit of panic shall we say. My mind is like a cheese fondue, constantly bubbling over with idea after idea. There is so much that I want to do, so much that I want to achieve, so much that I would like to put my hand too; that I end up standing still...unsure of where to start. December came along and I was stood frozen to the spot.

I'd like to say I haven't always been this way but that would be lying. I am rather incapable of making a decision; I spread myself too thinly so that everything is done half assed; when I know I can do infinitely better. A perfect example of this is this space that I call The Butter. I love baking, I love fashion and since purchasing and renovating my first home, I love interiors and so I crammed it all into one place. What is that saying; 'a jack of all trades, a master of none.' I want to write a book, I want to bake the Queen's birthday cake, I want a food column and cook book, I want to travel and travel some more, I want to manage Elle and Stylist's social media, I want to wear beautiful clothes every day and share my casual love of fashion, I want to raise money for Alzheimer's Society and Orchid, I want to inspire as many people to bake the really indulgent stuff as I can, I want to help small and start-up businesses grow their social community, I want to help brands see the worth of that community, I want a cafe called Bakes by Butter...I want to enjoy the work that I do.

When asked; 'what do you want to do when you're older?' I always responded 'whatever it is I want to really enjoy it.' We spend a huge portion of our lives at work; I don't and have never wanted that huge portion of my life to be boring and unhappy. So, in the words of Rachel, 'I have a plan' and in honour of my new streamlined approach to life I am starting a new blog solely dedicated to my love of baking. I realise that people who come here for a foodie fix may not be in the slightest bit interested in what I wore last week. Likewise those who pop on over to see my latest purchase couldn't care less about this week's indulgence. I couldn't decide what I wanted this space to be and so it became everything.

If my bakes are the reason you currently read this blog then please pop on over to www.bakesbybutter.com , have a read and I hope, bake along! If you are here for the fashion and lifestyle aspect then please stay put, there's plenty more coming your way! I am also thinking about changing the name of this space...let me know what you think, any suggestions would be very much appreciated!

For now, thank you for reading my slight word vomit, I am going to endeavour to achieve something this year. Instead of simply talking about it...I am going to endeavour to do in 2017.


  1. Such a beautiful post! I also want to hustle the heck out of 2017. So important to not only dream but actually work towards your goals.

    Love, kerstin

  2. i always love the sound of being a freelancer but i don't really know if i'm made for it because i need security in my life. its such a brave move to start this journey and i wish you the best of luck. 2017 will be so busy for me and i don't know if i'm ready.


  3. It was very brave of you to quit your job to pursue your passion. Not everyone is able to make that hard choice. The beginnings are always the hardest, I'm sure with time you'll be able to achieve all of your goals.

    Vanessa x | www.springlilies.com

  4. This is a very inspiring post and I can see you want to achieve so much! Make a list and start doing it little by little! You can do this girl, I know you can!

    Isobel x


    New video: https://www.youtube.com/watch?v=w1DivOg9APo&t=16s

  5. Loved this post! So great you're able to peruse your passion.

    The Blushing Pink



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